FedEx has become one of the largest corporations in the world by expediting the packages that we send and receive. The United States Postal Service (USPS) left a wide open gap in the market by being more hum drum about the time it takes to send and receive packages. Little did the Postal Service realize the increased priority that people were placing on time! This created an incredible opportunity that was fulfilled by both FedEx and United Parcel Service. In today’s market place, someone will always jump into an opportunity and fulfill it. Products and services can always be: better, faster and cheaper. Faster is one of the three prime factors that can confer a competitive advantage. Time is money and money is time.
How many opportunities do you think are still out there in respect to time? If you could think about it differently, do you think you might find a great opportunity? I believe there are hundreds if not millions of opportunities still waiting for the wise entrepreneur in the area of time. Time is the most important item that anyone has and yet while we measure the Gross National Product (GNP) in terms of products and services, there are no measures for “GNT” or Gross National Time. We measure Per Capital Income but there are no measures of PCT (Per Capita Time). PCT could tell us how well as a nation we are doing in respect to managing time. Time is one of our most valuable assets but we can continue to act like it is of less importance than capital or products.
How much per capital time do you have each week left over after all your “chores” and work is done? Are you a rich person or a poor person in regards to time? Do you have more time than you need or do you have less? How could you find more time in your life for the things you really want to do?
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